Project Info: Revamped the design of 4C's Social Ad Activation dashboard and established a consistent design language across the entire platform.
Company: 4C Insights (full time) is a leading marketing technology company with solutions for multi-screen convergence. 4C works with Facebook, LinkedIn, Snapchat, Pinterest and Twitter for social ad activation and publishing. As a full-time UX/UI designer at 4C, I own the UI/UX design of 4C's most widely used product - the Social Ad Activation platform. Clients/users of 4C's Social Ad Activation platform includes WPP, Target, Walmart etc.
Timeline: November 2016 - Jan 2017
Role and Responsibilities:
Results: The redesign has been received positively by clients and it has directly contributed to more sales and client wins.