4C Social Ads Dashboard UI Redesign by Eliana Feng @ Polaris Design.
Project Overview
Project Info 4C Insights is a leading marketing technology company with solutions for multi-screen convergence. 4C works with Facebook, LinkedIn, Snapchat, Pinterest and Twitter for social ad activation and publishing. As a full-time UX/UI designer at 4C, I own the UI/UX design of 4C's most widely used product - the Social Ad Activation platform.
Project Label UX/UI Design, Data Visualization
Intended Users Clients/users of 4C's Social Ad Activation platform includes WPP, Target, Walmart etc.
Timeline November 2016 - Jan 2017
Role & Responsibilities
Eliana Feng — Revamped the design of 4C's Social Ad Activation dashboard.
Eliana Feng — Established a consistent design language across the entire platform.
Eliana Feng — Designed data visualization.
Stephan Haggerty, Anthony Freeman, Carl Davis, Jennifer Wormington — Product Management.
Redesign showcase
Design Improvements
Established a set of typography rules to create a more intuitive information hierarchy.
Redesigned buttons for a more modern and cleaner look and feel.
Refreshed and color-coded status icons on the table to make them stand out and distinguished from one another.
Cleaned up other UI issues such as misalignment, inconsistent spacing.
Results: The redesign has been received positively by clients and it has directly contributed to more sales and client wins
4C Design system
In the effort to help standardize design language across the whole platform, I helped create the 4C Design System. Below are snapshots of the styleguide which was still work in process.