Factora Blockchain Marketing Site Design Created by Eliana Feng @ Polaris Design.
PROJECT OVERVIEW
Project Label Creative Direction, UX/UI Design, Visual Design
Clients Factora
Timeline April 2019 – May 2019
Roles & Responsibilities
Eliana Feng @ Polaris Design — Creative Direction, UX/UI Design, Visual Design.
Factora — Branding.
PROJECT DESCRIPTION
Factora is a fintech blockchain startup that seeks to use blockchain technology to automate the underwriting process. Factora had its new brand designed by another agency and was looking to launch a new marketing website that activates its new branding. Eliana Feng @ Polaris Design was leading the design of Factora’s new marketing website.
CREATIVE DIRECTION
Factora provided Polaris Design with a simple branding guideline completed by another agency. However, these “cute looking” graphical elements on the branding guideline contradict with the sleek, professional image that Factora was seeking to present. The design challenge here was how can we utilize these “cute looking” graphical elements to create a more “finance,” “high-tech'“ digital identity?
Example of the “pipe system” created by another agency.
Example of the “pipe system” created by another agency.
Site Map
Multiple Design Explorations At Polaris Design, we believe that the best solution is achieved when we approach the problem/challenge from various directions. Multiple design explorations by Eliana Feng @ Polaris Design attached below.
Design Exploration I was to use graphical elements only.
Design Exploration II was to integrate photography and graphical elements and the color scheme is darker.
Design Exploration III was also to combine photography and graphical elements but the color scheme is lighter.